So we're living in a digital age and our cameras capture digital images that we can print time and time again. With just a few clicks we can send our digital images across the interweb and create all kinds of cool things - huge canvas wall pieces, photobooks, wallet prints for grandma, the sky's the limit - and that rocks!
But as professional photographers we struggle with handing over digital files to our clients, and here's why...
We invest a lot of time and money into colour managing our work, buying professional equipment and educating ourselves so that we can be sure that the final products we create look exactly the same as the images we see and edit on our screens. You might think that's a given, but in reality it's not. We use specialist equipment to regularly calibrate our computer screens to make sure they display colour and brightness correctly, we invest in top spec professional photographic printers and set up specific profiles for them on our computers so that they work together perfectly, and we even adjust our settings depending on the paper we print each image on.
When you order prints and products from local retailers or online, it is not often that they will have a professional photographic workflow, and so the results will often leave you disappointed.
We decided to try a little experiment and see just how much difference there would be printing the same image at several different places. We printed this image from one of our recent newborn sessions on our colour-managed printer here at the studio, and then also sent it out to 4 local photo print retailers. We knew there was going to be a difference but when we got the prints back even we were shocked at just how different they were!
This example shows you a completely unedited photo that we took of two of the prints - one printed by us and the other at one of the local retailers (and just in case you're wondering the other retail prints looked pretty much the same as this example).
When you invest time and money into having your special memories captured by a professional photographer and then only take away the digital files to print yourself, you're leaving the final result completely to chance and will often be disappointed in the prints you get back - you only have to look at this example to see it.
That's why we are passionate about printing all our images for our clients and why we invest so much in colour management to ensure our prints always look exactly as we expect them to. We simply want you to have the most beautiful possible memories to keep forever, and we don't want all the hard work we've put in to creating that for you to be wasted on a inferior quality print x